Hello
My name is Ndina or Abel (depending on who you ask) and I am a South African Product and Brand designer with 14 years of industry experience.
Work experience
2021-2024
Nedbank
Product designer
I co-create user-journey maps for staff to on-board credit product for Nedbank business clients. I have also created heuristics reports based on user-experience research and I have collaborated with Nedbank Business analysts, to help develop ‘screens/solutions’ based on Nedbank and credit business rules.
2019 - 2024
Samuel
Design director
I run a small agency where we collaborate with purpose driven organisations in co-creating solutions for their business, using design as a tool. With the collaborative effort of freelance designer, we currently service SME’s and assist them in their journey of defining their identity as a brand using Service design tools and techniques.
2018 -2019
Absa
Product designer, Researcher, Design thinking facilitator
I played a key role in designing the UI and UX of the internal HR system (People portal) for one of Africa’s largest banks, ABSA, whilst forming part of the team that would work with the Functions Tech team in researching and recommending ‘Ways of Working’ for better employee experience, by adopting aDesign Thinking methodology.
2016 - 2017
City of Tshwane
Art Director, CX / UX / UI Communications Designer
I was responsible for art directing the photography that would be used as key imagery used on the visual design for billboards and print media. I was also responsible for designing the pocket-sized z-card fold flyer that would be used to communicate who we are, A Re Yeng milestones, bus routes, 'going green initiative, general rules, point system, steps to ride with A Re Yeng, contact information, who qualifies for discount, how to load travel points and information of Universal Access. I would also design the inclusive styled icons/illustrations. I also worked close with the marketing team in creating massaging and working with a media strategist on choosing and or booking the different media platforms.
2014 - 2016
Freelancer
Graphic designer / Brand designer
During this time, I worked project that would exercise creative anddesign skills. This included Website designs, Brand design and package design.I also worked as consultant for smaller agency, offering art direction services.
2013 -2014
Bona Magazine
Middle-weight Graphic/Layout designer
I was responsible for designing article layouts for their print magazine. I would need to pay special consideration to the layout scalability as it would need to accommodate four language variations using the same layout (English, Xhosa, Zulu and Sotho)
2010 -2012
Homeland Media
Junior Graphic designer
I was responsible for designing logos and brochures for the small agency. I would also design editorial layouts for annual reports and small pamphlets. I would also refine some designs from the lead designer.
click to link to My Portfolio